Lead supervisor:
Prof Adam Lindgreen
Start date: October 2013
Award: General
Subject Pathway:
Management and Business
Thematic Cluster:
Economy, Enterprise, and Productivity Cluster
A multi-layered perspective of cultural heritage marketing.
There is a tension surrounding the marketing of cultural heritage sites and their corresponding events. The research will explore these tensions by pursuing a multi-layered approach to cultural heritage marketing. The research will focus on uncovering underlying processes and interactions behind the presentation of contested and constructed cultural heritage sites.