Lead supervisor:
Prof Gordon Foxall 
Start date: October 2014
Award: General
Subject Pathway:
Management and Business
Thematic Cluster:
Economy, Enterprise, and Productivity Cluster
Impulse Purchasing
Consumer Psychology is a fairly modern research area especially when looking more deeply into impulse purchasing.
The research will be looking at interpreting these Consumer Impulse Choices using the Behavioural Perspective Framework.
Behaviour analysis and consumer research is vital to the development of marketing strategies.