Lead supervisor:
Prof Nicholas Pidgeon 
Start date: October 2012
Award: General
Subject Pathway:
Psychology
Thematic Cluster:
Language, Learning and Behaviour Cluster
Understanding the Dynamics of Domestic Electricity Supply, Consumption and Demand Reduction
I’m interested in how people consume electricity. In particular I am interested in how a better understanding of how people interact with their electricity supply can potentially inform strategies to reduce domestic electricity consumption and demand. As government targets require a transition to low carbon, secure, affordable energy systems – with the emergence of ‘Smart Grids’ and innovative electricity supply networks – a greater understanding of the dynamics of domestic electricity consumption can help facilitate the drive for increased network efficiency and electricity demand provision.